01
A custom website
Designed for your business, not a template. Mobile-first, fast, accessible. Up to 6 pages.
MetroWest, Massachusetts
Hi, I'm Kim. I make websites for small businesses, one at a time, from a kitchen table in MetroWest.
Twenty years inside Boston agencies (Hill Holliday, Mullen, Isobar) working on the brands you've heard of. Riverwest Digital is the smaller version of all that. One person, no junior account managers, no bloated agency overhead. Built to actually make the phone ring.
Selected work
Brands I'm helping shape.
Three startups in discovery, a growing local newspaper's social presence, and small business builds coming through the door.
What you get
Everything a small business actually needs to be online.
No bloated 12-page builds. No discovery decks that take three months and deliver a PowerPoint. A sharp site, the lead capture to feed it, the social presence that points at it, and a real person watching the dashboard.
02
Lead capture
Smart forms, booking, click-to-call, email automation. Every visit has a way to turn into a customer.
03
Monthly reporting
A short, plain-English report every month. Traffic, leads, top pages, what's working, what we'd try next.
04
Ongoing maintenance
Hosting, backups, security, content updates, image swaps. You email, I handle it. Usually same day.
05
Social media growth
Content calendar, posting, community management, and the reporting to prove it moved. Run as a monthly retainer.
See the results ↓06
Video & photo
Short-form video, product and location stills, the assets the feed eats. Shot, cut, and scheduled.
What it costs
Straight numbers, no discovery call required.
You should be able to know roughly what this costs before you email me. Here it is.
The build
Custom website
from $1,500
One time. $1,500 when you start the Care Plan with it, $2,500 on its own. Designed for your business, not a template. Up to 6 pages, mobile-first, fast, accessible, with lead capture wired up and analytics running before launch. You own all of it.
The care plan
Keep it running
$199/mo
Hosting, backups, security, content updates, and a monthly report. Cancel with 30 days notice and I hand everything over clean. Maintenance on a site I didn't build starts after a one-time $250 audit.
The retainer
Social media growth
Let's talk
Priced on how many platforms, how much video, and how fast you want to move. Runs monthly alongside the site or entirely on its own.
Get a number →Restaurants, multi-location businesses, and anything with events, booking, or a real catalog behind it are bigger builds and get quoted accordingly. E-commerce and video production are quoted separately too. If your project isn't a fit for how I work, I'll say so in the first email instead of the fourth meeting.
Availability
Riverwest is now my whole job.
I stepped away from everything else to do this full time, which means real availability and real attention. Taking on new websites and social media clients now.
Start a projectUsually a reply the same day.
About
Twenty years inside the agencies. Now, one person from MetroWest.
I spent two decades inside Boston ad agencies as a senior digital producer. Hill Holliday, Mullen/MullenLowe, Isobar, MMB, PJA. National client work spanning JetBlue, the Department of Defense, and consumer brands big enough that you've definitely seen the campaigns.
Most of what makes a modern small business show up well online, I've shipped at some scale. NYU Journalism, cum laude, before all of that.
Riverwest Digital is the smaller package built on top of all that. One person, no agency layers, based in MetroWest, Massachusetts, working with local businesses near and far. The same care that went into a multi-million-dollar campaign goes into your site. That's the whole pitch.
- Websites
- Digital campaigns
- Video production
- E-commerce
- Email marketing
- Social media
- Local SEO
- Reporting
"The same care that went into a multi-million-dollar campaign goes into your site."
FAQ
The honest answers.
Why so much cheaper than other agencies?
One person, no offices, no junior account managers, no slide decks. No agency overhead means straightforward, honest pricing, without the layers baked in to pay for conference rooms nobody uses.
What if I already have a website?
I can rebuild it, which is usually the right call, or take over maintenance on what you already have. A site I didn't build starts with a one-time audit so I know what I'm inheriting. Both are priced in the section above.
Do I own the website?
Yes. Domain, content, design files. If you ever leave, I hand everything off cleanly within 7 days.
Do you do e-commerce?
Small storefronts, yes (Stripe or Shopify Lite). Full multi-thousand-product catalogs are outside my scope, and I'll tell you up front if that's you.
Do I need to be in Massachusetts?
Not at all. I work with businesses anywhere in the U.S. Most of our communication is async (email, short videos), with calls when they actually help.
Can you do social media without building me a site?
Yes. The social retainer runs on its own or alongside a site I built. Pricing depends on how many platforms you want covered and how much video is involved, so email me and I'll give you a real number.
What if I want to cancel the Care Plan?
30 days notice and you're out, with a clean handoff of everything. I'd rather you stay because it's working, not because you're stuck.
Say hello
I'd love to hear from you.
Tell me what your business does and what's not working online. I'll tell you straight whether I'm the right fit, what it would cost, and how fast it could be live.
hello@riverwestdigital.comMetroWest, Massachusetts
A website nobody finds is just a nice PDF.
Most small businesses don't have a website problem, they have a nobody-knows-you-exist problem. Social is how people find you now, and it only works if somebody shows up for it every week. That's the job I do.
The Wayland Post
A nonprofit local newspaper doing real reporting for a town that mostly didn't know it existed. I took over Facebook and Instagram in December 2025 and ran them as a distribution channel instead of a bulletin board.
One to two posts a day, every day, mixing the Post's reporting with social-first content the town actually needed: school lunch menus and closures, storm updates, election reminders, calls for contributors. Nine months later the combined audience had gone from about 452 to 1,236.
Almost none of it was paid. 99.9% of those views were organic.
Facebook and Instagram combined, December 1 2025 through September 8 2026. Facebook grew 322%, Instagram 66%.
The calendar
Planned a month ahead, approved by you, posted on schedule. No scrambling on a Tuesday night.
The posting
Written, designed, shot when it needs shooting, and answered when someone comments. Instagram, Facebook, and whatever else earns its place.
The proof
Reach, follows, saves, and how many of them landed on your website. One page, plain English, no dashboard homework.